Monday, September 5, 2011
Problem Solving Games For Groups
Problem solving games are a natural when you want brain exercise and fun. Some of the best problem solving games can be played as a group. The added element of competition and "showing off" can stimulate some truly creative ideas. These games are especially good for long trips in a car, or for bored kids trapped inside by bad weather.
Best Ideas Game
This game uses a problem solving technique called "random presentation," and might even lead to some good money-making ideas. First, have someone look out the window or around the room and choose any object at random. Don't put any restrictions on this. It can be a rock on the side of the road, a stick laying in the yard, a truck, or anything at all.
Now everyone in the car or room can try to come up with the best way to make money with the chosen object. A street sign becomes a place to advertise, and trees are to be sold door-to-door. A truck can be used in a hundred ways to make money, but look for the best new way for the sake of the game maybe a traveling grocery store?
There is no winner or loser in this game. It is just an opportunity to let your imagination run wild, and to exercise your creativity. You may get a few laughs out of it too.
Concept Combination Game
Another good problem solving game for a group involves using a specific creative thinking technique, called "concept combination." You basically take two concepts or objects and combine them in some novel way. As a group game, the point is just to see who has the best idea.
What can you come up with from the combination of a chair and a microwave? Perhaps an easy-chair that has a cooler and microwave and television built in. Or microwaveable "couch potatoes" - a potato snack in the shape of a couch.
Change Of Perspective Game
You can also try the "change of perspective" technique for problem solving games. One way is to just take a topic ranging from morality to having a job, and see who can come up with the most unique (and perhaps coherent) new perspective? Could there be a world where there were no jobs? What would morality be to a virus if it had consciousness?
Once again, there are no losers in this game, or any of these types of games. It is just a chance to get creative and work that mind power. You could vote on the best idea if you want some sort of score keeping, but either way you'll enjoy these problem solving games.
Aida And Dagmar - Models For An Advertising Agency
An ad agency or advertising agency is a business or service dedicated to planning, handling and creating advertising for clients. These agencies are independent of clients and provide their skills and views to sell client's services or products.
Advertising agencies can also manage branding strategies, marketing and sales promotions for its clients.
For an advertising agency, it is very important to realize that they can increase sales with their effort. Truly speaking, advertising agencies are minds working on the other side of the internet to increase sales. For a person working as an advertising agent, it is very important to know about the buyer's psychology.
Those who are working in an advertising agency should know about the various thought processes that go in the mind of a reader or a viewer, a potential buyer. This will definitely help to build your business better.
There are ample of theories to explain the process that goes in the buyer's mind when he/she goes to purchase anything.
The process is not the same for each buyer and it is sequential.
One of the popular features followed by ad agencies is AIDA.
AIDA is a acronym stands for:
A – Attention
I – Interest
D – Desire
A – Action
The AIDA model states that advertising agency should know how to draw attention of a buyer to get the customer interested by exhibiting its advantages, benefits and features. Interest is followed by desire. It is advertising agency's duty to create a desire in a buyer to buy a specific product. All three steps of the AIDA policy will help you to stimulate the action towards the purchase of a product. AIDA theory guides and leads you to build a better advertising business. BIG B's of advertising world have followed AIDA to generate good advertisement campaigns.
Another model called DAGMAR has now increasingly become more popular and comprehensive than AIDA. DAGMAR steps are more defined and easy to apply.
Term DAGMAR is an acronym for Defining Advertising Goals for Measured Advertising Results. According to DAGMAR, a sale must carry a potential customer through four stages:
I. Awareness
II. Comprehension
III. Conviction
IV. Action
Suppose you are having a service or product and your customer knows nothing about the product. As your client is unaware of the product, the first step is to make him aware of your product by posting advertisement regarding your product on respective websites.
Comprehension is the second step of DAGMAR. Try to know the answers to these following questions.
a)What is your product about?
b)What are product's potential features and benefits of product?
c)What will your customer get from your product? And how?
Answers to all these questions will help you to get a potential customer.
Next stage is conviction and this is very important. Convince your customer by telling him the benefits of your product. After convincing, your next step starts i.e. action, which is not controlled by you. You have to depend on the customer. However, your previous actions will have a major role to play.
If you have been able to convince, the customer ad have answered him satisfactorily and then you will definitely be the winner of the day.
Choosing the Perfect Baby Name
Names are important because they represent a person's identity. The names we are given typically stay with us for a lifetime. This is why prospective parents struggle so hard to find the perfect baby name.
But, choosing a name can be difficult. After all, there are many different ways to go about it. Names can be chosen based on origins, meaning, uniqueness, or something else. This leaves many people wondering exactly how to get started. If you're looking for the perfect baby name, here are some baby naming tips that may help:
Popularity
Though there have always been extremely common names, most baby names tend to follow some sort of trend or cycle of popularity. Some parents prefer choosing a baby name that is rare, while others try to find a name that is fairly popular. Think about how you felt as a child. Did it make you feel special that nobody shared your name? Was it frustrating that others had the same name as you? Your child may end up with many of the same feelings if given a unique or popular name. Carefully consider these feelings before choosing a baby name.
Boy Names vs. Girl Names
Many of today's popular names are ambiguous. For example, names like Riley, Madison, Jaden, and Taylor can be used for a boy or a girl. While some parents only choose names that provide clear gender identification, others feel this is of little importance. If clear gender identification is important to you, make sure you choose the name carefully. As mentioned, many of the most popular baby names are now interchangeable.
Meaning
Baby names are words, and every word has a meaning. If you need help choosing the perfect name, you may want to look up the meanings of a few baby names. Many parents choose a name based on a meaning that reflects qualities and traits that they hope their child will possess.
Opinions
When it comes to baby names, everyone has an opinion. Some people may even suggest that you name your baby after them. Try to take these opinions in stride. It's impossible to please everyone and it is absolutely impossible to choose a name that everyone will like. You will be much better off choosing a baby name that makes you happy.
Spelling and/or Pronunciation
Spelling and pronunciation is an important factor to consider when choosing a baby name. Because every name can have an alternative spelling, baby name possibilities are virtually endless. Before you decide to go with an alternative spelling, think carefully. Though there is nothing wrong with being unique, your child may have to spend a good number of years correcting people on the spelling and/or pronunciation of the name.
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